#21: McHotDog, 1970s
Price: $0.69
Despite founder resistance to hot dogs, McDonald’s tested them in several markets. Simple and familiar, the McHotDog attracted curious customers and families with picky eaters. Its presence felt natural, even if it conflicted with McDonald’s carefully curated brand image.

Hot dogs were eventually removed entirely, and McDonald’s has avoided them since. If offered today, pricing would likely sit around $3.00–$4.00. The McHotDog now stands as an example of how some ideas, even successful ones, don’t fit long-term strategy.
