#32: Western Omelet McMuffin, 1970s
Price: $0.89
Inspired by diner-style omelets, this McMuffin included peppers, onions, and cheese for a more savory profile. It stood out from plainer breakfast items and appealed to customers seeking stronger flavors. Regional testing showed McDonald’s willingness to experiment with breakfast variety.

The Western Omelet McMuffin was eventually discontinued as menus simplified. Comparable specialty breakfast sandwiches today often cost $5.00 or more. Its disappearance reflects McDonald’s shift away from complexity in favor of speed and consistency.
