#44: The Cat Who Got Too High Right Meow
This cannabis billboard leans completely into the cat pun, and that is probably why it works. A sleepy-looking cat appears next to the line “I’m so high right meow,” which is silly, simple, and very hard to read without hearing it in a goofy voice.

The joke is not complicated, but it does exactly what the ad needs. It gives the shop a playful personality while making drivers laugh for a second. Out of all the polished cannabis ads out there, this one bets on a cat joke and somehow makes that feel like enough.
