#34: He Ties His Western Image to the Midnight Star Casino in Deadwood
Costner became connected to Deadwood, South Dakota, through the Midnight Star casino, which he co-owned for years. The casino displayed some of his movie memorabilia, making it not just a business venture but also a public extension of his screen identity.

The location made sense for an actor so closely tied to Western stories, frontier imagery, and American history. It connected his Hollywood career to a real tourist town built around Old West mythology, even as his film career was still searching for its next strong chapter.
